Buyer monitoring a means to insure personalized service.

Buyer monitoring a means to insure personalized service.

Bibliographic Details
Published in:Journal of marketing research V. 46, 1-6 (2009).
Main Author: Kwortnik, Robert J., Jr
Format: Article
Language:English
Subjects:
Quality of service.
Effectiveness.
Perceptions.
Consumer behavior.
Tips & tipping.