Specifying price judgments with range-frequency theory in models of brand choice.

Specifying price judgments with range-frequency theory in models of brand choice.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 46, 1-6 (2009).
Huvudupphovsman: Niedrich, Ronald W.
Materialtyp: Artikel
Språk:English
Ämnen:
Judgment.
Comparative analysis.
Product choice.
Market prices.