The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research V. 46, 1-6 (2009).
1. Verfasser: Deleersnyder, Barbara
Format: Artikel
Sprache:English
Schlagworte:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.