The role of national culture in advertising's sensitivity to business cycles an investigation across continents.
| 發表在: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |
| 發表在: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |