The role of national culture in advertising's sensitivity to business cycles an investigation across continents.
| Yayımlandı: | Journal of marketing research V. 46, 1-6 (2009). |
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| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |
| Yayımlandı: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |