The role of national culture in advertising's sensitivity to business cycles an investigation across continents.
| में प्रकाशित: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |
| में प्रकाशित: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |