The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing research V. 46, 1-6 (2009).
Príomhchruthaitheoir: Deleersnyder, Barbara
Formáid: Alt
Teanga:English
Ábhair:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.