The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Deleersnyder, Barbara
Formato: Artículo
Lenguaje:English
Materias:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.