The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

The role of national culture in advertising's sensitivity to business cycles an investigation across continents.

Bibliographic Details
Published in:Journal of marketing research V. 46, 1-6 (2009).
Main Author: Deleersnyder, Barbara
Format: Article
Language:English
Subjects:
Culture.
Sensitivity analysis.
Business cycles.
Advertising expenditures.