When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing research V. 46, 1-6 (2009).
Prif Awdur: Ghosh, Mrinal
Fformat: Erthygl
Iaith:English
Pynciau:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.