When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 46, 1-6 (2009).
Hovedforfatter: Ghosh, Mrinal
Format: Article
Sprog:English
Fag:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.