When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 46, 1-6 (2009).
Hoofdauteur: Ghosh, Mrinal
Formaat: Artikel
Taal:English
Onderwerpen:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.