When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Ghosh, Mrinal
Formato: Artículo
Lenguaje:English
Materias:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.