Do switching costs make markets less competitive?.

Do switching costs make markets less competitive?.

Opis bibliograficzny
Wydane w:Journal of marketing research V. 46, 1-6 (2009).
1. autor: Dubé, Jean-Pierre
Format: Artykuł
Język:English
Hasła przedmiotowe:
Customer retention.
Competition.
Economic models.
Product differentiation.
Packaged goods.