Do switching costs make markets less competitive?.

Do switching costs make markets less competitive?.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Dubé, Jean-Pierre
Formato: Artigo
Idioma:English
Assuntos:
Customer retention.
Competition.
Economic models.
Product differentiation.
Packaged goods.