Do switching costs make markets less competitive?.

Do switching costs make markets less competitive?.

ग्रंथसूची विवरण
में प्रकाशित:Journal of marketing research V. 46, 1-6 (2009).
मुख्य लेखक: Dubé, Jean-Pierre
स्वरूप: लेख
भाषा:English
विषय:
Customer retention.
Competition.
Economic models.
Product differentiation.
Packaged goods.