Do switching costs make markets less competitive?.

Do switching costs make markets less competitive?.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 46, 1-6 (2009).
Egile nagusia: Dubé, Jean-Pierre
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Customer retention.
Competition.
Economic models.
Product differentiation.
Packaged goods.