Do switching costs make markets less competitive?.

Do switching costs make markets less competitive?.

Библиографические подробности
Опубликовано в::Journal of marketing research V. 46, 1-6 (2009).
Главный автор: Dubé, Jean-Pierre
Формат: Статья
Язык:English
Предметы:
Customer retention.
Competition.
Economic models.
Product differentiation.
Packaged goods.