The impact of add-on features on consumer product evaluations.

The impact of add-on features on consumer product evaluations.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Bertini, Marco
Formato: Artigo
Idioma:English
Assuntos:
Consumer goods.
Consumer behavior.
Predictions.
Variance analysis.