The impact of add-on features on consumer product evaluations.

The impact of add-on features on consumer product evaluations.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 36, 1-4 (2009).
Hlavní autor: Bertini, Marco
Médium: Článek
Jazyk:English
Témata:
Consumer goods.
Consumer behavior.
Predictions.
Variance analysis.