The impact of add-on features on consumer product evaluations.

The impact of add-on features on consumer product evaluations.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 36, 1-4 (2009).
Päätekijä: Bertini, Marco
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Consumer goods.
Consumer behavior.
Predictions.
Variance analysis.