The impact of add-on features on consumer product evaluations.

The impact of add-on features on consumer product evaluations.

Bibliografski detalji
Izdano u:Journal of consumer research V. 36, 1-4 (2009).
Glavni autor: Bertini, Marco
Format: Članak
Jezik:English
Teme:
Consumer goods.
Consumer behavior.
Predictions.
Variance analysis.