The impact of add-on features on consumer product evaluations.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of consumer research V. 36, 1-4 (2009).
Prif Awdur:	Bertini, Marco
Fformat:	Erthygl
Iaith:	English
Pynciau:	Consumer goods. Consumer behavior. Predictions. Variance analysis.