The value relevance of major media advertising expenditures some UK evidence.

The value relevance of major media advertising expenditures some UK evidence.

Detalhes bibliográficos
Publicado no:International Journal of Accounting 44, 1-2 (2009).
Autor principal: Shah, Syed Zulfigar Ali
Formato: Artigo
Idioma:English
Assuntos:
Valuation.
Correlation analysis.