Happiness for sale do experiential purchases make consumers happier than material purchases?.

Happiness for sale do experiential purchases make consumers happier than material purchases?.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Nicolao, Leonardo
Formato: Artigo
Idioma:English
Assuntos:
Happiness.
Consumer behavior.