Happiness for sale do experiential purchases make consumers happier than material purchases?.

Happiness for sale do experiential purchases make consumers happier than material purchases?.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 36, 1-4 (2009).
Príomhchruthaitheoir: Nicolao, Leonardo
Formáid: Alt
Teanga:English
Ábhair:
Happiness.
Consumer behavior.