Happiness for sale do experiential purchases make consumers happier than material purchases?.

Happiness for sale do experiential purchases make consumers happier than material purchases?.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Nicolao, Leonardo
Formato: Artículo
Lenguaje:English
Materias:
Happiness.
Consumer behavior.