Happiness for sale do experiential purchases make consumers happier than material purchases?.

Happiness for sale do experiential purchases make consumers happier than material purchases?.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Nicolao, Leonardo
Format: Article
Idioma:English
Matèries:
Happiness.
Consumer behavior.