Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 36, 1-4 (2009).
Yazar: Dahl, Darren W.
Materyal Türü: Makale
Dil:English
Konular:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.