Sex in advertising gender differences and the role of relationship commitment.

Bibliografiska uppgifter
I publikationen:	Journal of consumer research V. 36, 1-4 (2009).
Huvudupphovsman:	Dahl, Darren W.
Materialtyp:	Artikel
Språk:	English
Ämnen:	Gender differences. Advertising. Commitments. Sexual behavior. Consumer attitudes. Variance analysis.