Sex in advertising gender differences and the role of relationship commitment.

Библиографические подробности
Опубликовано в::	Journal of consumer research V. 36, 1-4 (2009).
Главный автор:	Dahl, Darren W.
Формат:	Статья
Язык:	English
Предметы:	Gender differences. Advertising. Commitments. Sexual behavior. Consumer attitudes. Variance analysis.