Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Dahl, Darren W.
Formato: Artigo
Idioma:English
Assuntos:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.