Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Opis bibliograficzny
Wydane w:Journal of consumer research V. 36, 1-4 (2009).
1. autor: Dahl, Darren W.
Format: Artykuł
Język:English
Hasła przedmiotowe:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.