Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

書誌詳細
出版年:Journal of consumer research V. 36, 1-4 (2009).
第一著者: Dahl, Darren W.
フォーマット: 論文
言語:English
主題:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.