Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Bibliografski detalji
Izdano u:Journal of consumer research V. 36, 1-4 (2009).
Glavni autor: Dahl, Darren W.
Format: Članak
Jezik:English
Teme:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.