Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 36, 1-4 (2009).
मुख्य लेखक: Dahl, Darren W.
स्वरूप: लेख
भाषा:English
विषय:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.