Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

מידע ביבליוגרפי
הוצא לאור ב:Journal of consumer research V. 36, 1-4 (2009).
מחבר ראשי: Dahl, Darren W.
פורמט: Article
שפה:English
נושאים:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.