Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 36, 1-4 (2009).
Príomhchruthaitheoir: Dahl, Darren W.
Formáid: Alt
Teanga:English
Ábhair:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.