Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Détails bibliographiques
Publié dans:Journal of consumer research V. 36, 1-4 (2009).
Auteur principal: Dahl, Darren W.
Format: Article
Langue:English
Sujets:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.