Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 36, 1-4 (2009).
Päätekijä: Dahl, Darren W.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.