Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 36, 1-4 (2009).
Egile nagusia: Dahl, Darren W.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.