Sex in advertising gender differences and the role of relationship commitment.

Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer research V. 36, 1-4 (2009).
1. Verfasser:	Dahl, Darren W.
Format:	Artikel
Sprache:	English
Schlagworte:	Gender differences. Advertising. Commitments. Sexual behavior. Consumer attitudes. Variance analysis.