Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 36, 1-4 (2009).
Prif Awdur: Dahl, Darren W.
Fformat: Erthygl
Iaith:English
Pynciau:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.