Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 36, 1-4 (2009).
Hlavní autor: Dahl, Darren W.
Médium: Článek
Jazyk:English
Témata:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.