Sex in advertising gender differences and the role of relationship commitment.

Sex in advertising gender differences and the role of relationship commitment.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of consumer research V. 36, 1-4 (2009).
المؤلف الرئيسي: Dahl, Darren W.
التنسيق: مقال
اللغة:English
الموضوعات:
Gender differences.
Advertising.
Commitments.
Sexual behavior.
Consumer attitudes.
Variance analysis.