The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Haksin Chan
Formato: Artículo
Lenguaje:English
Materias:
Cultural differences.
Consumer behavior.
Brand preferences.