The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 36, 1-4 (2009).
Hovedforfatter: Haksin Chan
Format: Article
Sprog:English
Fag:
Cultural differences.
Consumer behavior.
Brand preferences.