The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 36, 1-4 (2009).
Autore principale: Haksin Chan
Natura: Articolo
Lingua:English
Soggetti:
Cultural differences.
Consumer behavior.
Brand preferences.