"Why my mother never threw anything out" the effect of product freshness on consumption.

"Why my mother never threw anything out" the effect of product freshness on consumption.

Opis bibliograficzny
Wydane w:Journal of consumer research V. 36, 1-4 (2009).
1. autor: Sen, Sankar
Format: Artykuł
Język:English
Hasła przedmiotowe:
Consumption.
Consumer behavior.
Perishable goods.
Variance analysis.