"Why my mother never threw anything out" the effect of product freshness on consumption.

"Why my mother never threw anything out" the effect of product freshness on consumption.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Sen, Sankar
Format: Article
Idioma:English
Matèries:
Consumption.
Consumer behavior.
Perishable goods.
Variance analysis.