"Why my mother never threw anything out" the effect of product freshness on consumption.

"Why my mother never threw anything out" the effect of product freshness on consumption.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 36, 1-4 (2009).
Hovedforfatter: Sen, Sankar
Format: Article
Sprog:English
Fag:
Consumption.
Consumer behavior.
Perishable goods.
Variance analysis.