"Why my mother never threw anything out" the effect of product freshness on consumption.

"Why my mother never threw anything out" the effect of product freshness on consumption.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Sen, Sankar
Formato: Artigo
Idioma:English
Assuntos:
Consumption.
Consumer behavior.
Perishable goods.
Variance analysis.