Category-based screening in choice of complementary products.

Category-based screening in choice of complementary products.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 46, 1-6 (2009).
Huvudupphovsman: Aribarg, Anocha
Materialtyp: Artikel
Språk:English
Ämnen:
Decision making.
Product choice.
Conjoint analysis.