Doing anthropology in consumer research

Doing anthropology in consumer research

Détails bibliographiques
Auteur principal: Sunderland, P. L. (Patricia L.)
Autres auteurs: Denny, Rita Mary Taylor 1956-
Format: Livre
Langue:English
Publié: Walnut Creek, Calif. Left Coast Press c2007.
Sujets:
Business anthropology > Research.
Consumers > Research.
Anthropology > Methodology.